

NIGEL RISNER
DO, THINK AND CREATE MORE IMPACT ON YOUR SALES
Nigel Risner on simply elegant and, yet, very effective sales and personal efficiency strategies, that brought a difference to a range of FTSE 100 companies, Fortune 500 companies, including HSBC, Barclays Capital, Marks & Spencers, Lloyds TSB and others.
Author of highly valued bestseller “The IMPACT code”, Nigel has spent 20 years travelling all over the world working with FTSE 100 companies, Fortune 500 companies. He is the only speaker in Europe to have been awarded Speaker of the Year from The Academy For Chief Executives, Vistage, Footdown and The Executive Committee. Nigel is a respected author, television presenter and a prolific speaker.
"I believe that Nigel Risner is the best speaker in the world. He excites, he challenges and most of all, impacts the lives of thousands of people to take action."
Jack Canfield, Co–author, New York Times #1 bestselling
Chicken Soup for the Soul series
From the conference "The CHOICE is YOURS”.
DR. TIMO KASKI
SALES SUCCESS DRIVEN BY UNDERSTANDING PEOPLE
Timo Kaski is a leader of multidisciplinary research project MANIA that aims at improving the sales success of companies by creating new scientific knowledge and improved new tools and methods for sales.
Based on more than 100 in-depth interviews, more than 200 sales success and failure stories, more than 20 video-recorded authentic sales meetings and other vast research data, Timo will share the major insights from the research into the area of sales, including but not limiting to value creating dialog with customers, focus on customer's changes and continued connection, gaps in transforming knowledge into actions.
Moreover, the presentation will also discuss implications of research findings to sales practice and steps to be taken in individual practice.



JUHANA HELMENKALASTAJA
GOING THE EXTRA MILE FOR SALES SUCCESS
Going the extra mile enhances customer loyalty, increases sales, and promotes positive word-of-mouth advertising within your marketplace. One happy customer who is given exceptional service can influence more prospects to do business with you than $10,000 worth of traditional advertising. Therefore, developing the habit of going the extra mile and rendering service above and beyond your customers’ expectations is a smart business decision that pays big dividends.
What are the ways of making it happen? INSIGTHFUL, PROVOCATIVE AND CHANGING TALK

15 sales experts with insigthful and provoking presentations

Introduction to conference talk
STEVE CLARKE
He built his last UK business from scratch to an impressive £ 30.000.000 in annual sales in just eight years. And when you ask him how did he reach that success, his answer is always calm and humble: “Probably, I am not such a bad salesman… and, I think, a bit different from others.”
And, indeed Steve is a great salesman, working with sales leaders and managers all around the world in helping them to grow business and succeed in whatever they do, via effective and efficient sales and, most importantly though, different approach towards the sales process itself. “How do you stand out in the crowd? What are you doing to be different to other people? And, if you are out of business tomorrow, will somebody miss you... miss you for real?”

DR. PETRI PARVINEN
Dr. Parvinen works as the first-ever Finnish Professor of Sales Management at the Aalto School of Science and as a Professor of Strategic Marketing and Management at Helsinki University. Petri is leading a range of multidisciplinary research projects providing different perspectives on sales.
Based on research data and findings, Dr. Parvinen in this conference will share his insights and ideas for bringing sales to the whole new quality and quantity level.
BRINGING SALES RESEARCH TO SALES PRACTICE

SIMON HAZELDINE
We have learnt more about the human brain and how it functions in the last five years than in the whole of human history. It becomes vital to understand how you may connect to your customer’s brain and, therefore, to become much more effective and efficient in sales. After all, sales is a vital life blood of any organization.
So, why is that sales practices and principles of many companies are simply out of date and ineffective? A lot of salesmen are still building their sales practices on the book “Psychology of Selling” by Edward K. Strong, written in 1922. The book explained such things as open and close questions, features and benefits, objection handling and the similar. It might have been a revolution in those days. But it simply does not work today.
Psychologist and neuroscientist Simon Hazeldine will share the insights from the world of neuroscience and from what we know about human brain and its functioning today and, most importantly, how could that be used in making our sales, negotiations and customer care much more effective.
THE TALK THAT YOU WILL HARDLY FORGET!
MIKA D. RUBANOVITSCH
WHO IS THE SALESMAN TO SUCCEED IN THE FUTURE?
There is nothing more stable in this world than a constant change. Purchasing processes change much faster than sales processes do. Buyers get more and more educated and prepared for purchase in advance. Sales people are forced to equip themselves with all new tools and techniques to sales, different approaches to adopt: being a relations builder (relationships, connections) or challenger (contender)?
So, at the end of the day WHO IS THE SALESMAN TO SUCCEED IN THIS ALL CHANGING WORLD OF SALES?

PROBABLY THE BEST SALES EXPERTS, CONSULTANTS AND SPEAKERS
SPEAKERS
HENKKA HYPPÖNEN
FEAR PAYS GREAT DIVIDENDS IN SALES!
Fear is the price: you might benefit from or pay dearly. The feeling of fear in a surprising way determines our behavior and is present in almost every important decision of our lives.
So it is in sales. All you need is the motivation and desire to change your thinking and then the determination and courage to move forward. With some effort, you will succeed and become much stronger in both sales and your personal life, a person with solid confidence and positive self esteem.
Combining storytelling, scientific research, and creative thinking, Henka will dive into the different manifestations of fear and will show how its destroying form might be overcome and benefits introduced. Based on his brand new book PELON HINTA (PRICE OF FEAR).